Money

Hands gather small wooden tokens into two deliberate stacks while the rest sit scattered aside — superwired on reallocating marketing budget after a raise

October 22, 2026

How to Allocate Marketing Budget After a Raise (Without Just Spending More of the Same)

A raise isn't a bigger budget — it's a reallocation event. Here's how to allocate marketing budget after a raise so the new money moves the number.

A founder in his fifties, curly grey hair and wire-rim glasses, rests his fist against his cheek as he studies a laptop screen, the only light a single brass desk lamp cutting through a dark, paper-strewn home office late at night.

CAC Is Climbing and Nobody Owns Why

Your customer acquisition cost keeps climbing and no one can say why. Here's what's really driving rising CAC in B2B — and who has to own the fix.