Money

A founder in his fifties, curly grey hair and wire-rim glasses, rests his fist against his cheek as he studies a laptop screen, the only light a single brass desk lamp cutting through a dark, paper-strewn home office late at night.

CAC Is Climbing and Nobody Owns Why

Your customer acquisition cost keeps climbing and no one can say why. Here's what's really driving rising CAC in B2B — and who has to own the fix.