The Reps You’re Handing to the Robot
I learned to write a decent headline by writing about four hundred bad ones — and the bin was the point. A weekend thought about what happens to judgment when AI takes over the reps that used to build it.
The Botsitting Tax: What AI Is Quietly Costing Your Marketing Team
The hidden cost of AI in marketing isn't the subscription — it's the supervision. Why 95% of AI pilots stall, and the botsitting tax to cut first.
AI Won’t Hit Your Number: Why the Tools Can’t Replace the Judgment
Does AI replace marketing strategy? No — agentic tools execute, but judgment decides what's worth doing. What to keep human, and what to automate.
Your Brand Might Be Invisible to AI (and What Actually Fixes It)
Buyers now ask AI for the shortlist. If your brand isn't in the answer, you never made the list. Here's what drives AI brand visibility and how to fix it.
Don’t Let AI Flatten Your Brand Voice
AI won't make your brand voice bad. It'll make it the same as everyone else's. The research on why — and which surfaces are worth defending by hand.
Every AI Decision Is a Brand Decision
AI now makes hundreds of brand decisions a day—pricing, support, copy. Here's how to hold brand consistency in the AI era and keep customer trust.
Will AI Replace Marketers? Not the Ones Who Know What It’s For
Will AI replace marketers? No—it replaces tasks, not judgment. Here's what still needs a human marketing leader, and how to aim AI at real pipeline.