Ecommerce

The platform license is 20–40% of what a replatform actually costs. So the comparison chart you're reading covers the small part — and was written by someone who sells one of the options.

Google says a site move takes weeks. The largest study of real migrations says the median recovery is 304 days. Both are true, and the gap between them is where the money goes.

Most replatforms are a marketing problem wearing an IT budget. A five-minute test that separates a platform constraint from a problem that will follow you to the new stack — plus the four conditions where the rebuild genuinely is right.

Pressure tactics lift checkout conversion — and quietly tax the repeat purchase. How to tell friction removal from manipulation, and what to measure instead.