The Reply-Speed Trap
There's a small, embarrassing bias I catch myself falling for at least once a week: a fast reply feels like competence. Here's what speed is actually good for — and what it tells you nothing about.
The Tired Founder’s Discount
I made one of the worst marketing calls of my career at 11:40 on a Thursday night — not because I was wrong about the market, but because I'd been looking at it for eleven hours. A note on the quiet markdown you take on every decision made past your own closing time.
Unicorn Stories Are Lying to You
Every overnight success story has a quiet edit in it. Why the unicorn myth demoralizes founders — and what boring, compounding momentum really looks like.
In Praise of Knowing What You’re Not
Knowing what you're not as a founder isn't a weakness. It's how you stop spending your scarcest resource on the work someone else should be holding.
Grit in a World of AI
AI is astonishingly good at the first 80% of almost anything. The other 20% still runs on grit — and why perseverance matters more in the AI era, not less.




