The Niceness Tax
The founder is the last person in the building to hear bad news. Not because the team is dishonest — because they're nice. On the MUM effect and the cost of a polite filter.
The Advice That Survived
Almost all the business advice you inhale comes from the people it worked for. On survivorship bias, Abraham Wald's bombers, and the data that never makes it home.
It Was Never About the Talent
For years I believed the businesses that broke out did it on raw brilliance. Then I read about the musicians, and it rearranged the furniture in my head.
The Reply-Speed Trap
There's a small, embarrassing bias I catch myself falling for at least once a week: a fast reply feels like competence. Here's what speed is actually good for — and what it tells you nothing about.
The Tired Founder’s Discount
I made one of the worst marketing calls of my career at 11:40 on a Thursday night — not because I was wrong about the market, but because I'd been looking at it for eleven hours. A note on the quiet markdown you take on every decision made past your own closing time.
Unicorn Stories Are Lying to You
Every overnight success story has a quiet edit in it. Why the unicorn myth demoralizes founders — and what boring, compounding momentum really looks like.
In Praise of Knowing What You’re Not
Knowing what you're not as a founder isn't a weakness. It's how you stop spending your scarcest resource on the work someone else should be holding.
Grit in a World of AI
AI is astonishingly good at the first 80% of almost anything. The other 20% still runs on grit — and why perseverance matters more in the AI era, not less.







