The Reply-Speed Trap
There's a small, embarrassing bias I catch myself falling for at least once a week: a fast reply feels like competence. Here's what speed is actually good for — and what it tells you nothing about.
The Busywork Audit: The Marketing You Can Kill on Monday
Doing more marketing isn't the same as doing marketing that works. A founder's audit for the busywork you can cut on Monday — and where to aim instead.
Is Your Marketing Actually Working? A Founder’s Test
A founder’s framework to tell if your marketing is actually working — beat “surrogation,” cut past vanity metrics, and see what really drives revenue.