The Busywork Audit: The Marketing You Can Kill on Monday
Doing more marketing isn't the same as doing marketing that works. A founder's audit for the busywork you can cut on Monday — and where to aim instead.
Is Your Marketing Actually Working? A Founder’s Test
A founder’s framework to tell if your marketing is actually working — beat “surrogation,” cut past vanity metrics, and see what really drives revenue.
Shopify vs WooCommerce Is the Wrong Question
The platform license is 20–40% of what a replatform actually costs. So the comparison chart you're reading covers the small part — and was written by someone who sells one of the options.
Shopify Migration: What Actually Happens to Your Traffic
Google says a site move takes weeks. The largest study of real migrations says the median recovery is 304 days. Both are true, and the gap between them is where the money goes.
Should You Replatform? Start With the Complaint Test
Most replatforms are a marketing problem wearing an IT budget. A five-minute test that separates a platform constraint from a problem that will follow you to the new stack — plus the four conditions where the rebuild genuinely is right.
The One-Bet Quarter: How to Prioritize Marketing When Everything Feels Urgent
When every marketing task feels urgent, focus is the first thing a founder loses. Here's how to prioritize marketing by choosing what to stop doing.
The Growth Channel You Can’t Buy — and Why You’re Underinvesting in It
Your best customers already refer people like themselves. Here's how founders engineer word-of-mouth into a real channel instead of hoping for it.
The Conversion Tactics That Cost You the Second Purchase
Pressure tactics lift checkout conversion — and quietly tax the repeat purchase. How to tell friction removal from manipulation, and what to measure instead.
What Your Brand Is Quietly Costing You
The deals your brand loses are the ones you never hear about. Here's how a fuzzy brand and over-claimed values quietly cost you sales — and how to find the leak.
When Is Brand-Building the Right Bet — and When Is It Just the Shiny One?
When is brand-building the right bet — and when is it just the shiny one? A founder's framework for splitting spend between brand and performance marketing.