AI Is Narrowing Your Judgment — Right When You Need It Widest
AI makes marketing decisions faster and more confident — and, research suggests, quietly narrower. Where to hand AI the work, and where to protect your judgment.
Amazon’s AI Now Remembers Every Price You’ve Ever Charged
Amazon's shopping assistant now shows a full year of price history, validates every strikethrough, and can auto-buy at a target price. Your discount calendar just became public record. Here's what that changes for brands selling on Amazon.
Make the Competition Irrelevant: Create Demand vs. Fight for Share
You raised, or set the aggressive number, and now the whole plan reads like a war for share. There's another move — the one that makes your competitor's advantages irrelevant.
It Was Never About the Talent
For years I believed the businesses that broke out did it on raw brilliance. Then I read about the musicians, and it rearranged the furniture in my head.
The Sameness Machine: How AI Quietly Converges Your Marketing on Everyone Else’s
Your marketing got better this year — so why does everything in your category read like the same person wrote it? A 2024 study explains the trap, and how to keep your edge.